Latest Publications

Why Small Businesses Are Getting LinkedIn Wrong

Of all the social media platforms out there, LinkedIn stands as one of the best ones to promote businesses online. This social media platform may not be as extremely popular compared to Facebook and Twitter, but that does not mean that LinkedIn is an inferior network.

Perth BusinessThe primary purpose of LinkedIn is to provide businesses a better social media platform to market or run their businesses on. So if you have a business, even though it is small, you can also take advantage of this networking site as it has features that are made and integrated for small businesses. In other words, there is no doubt that LinkedIn can be of great help in boosting your business’ popularity online.

Using LinkedIn to promote your small business can be advantageous, but keep in mind that there are some things you need to consider. Firstly, make sure that you stay fresh and current; keep your profile updated.

Another great feature of LinkedIn where your small business can take advantage of is that you start groups and create Q & A sessions. Hence you can interact with your fellow businessmen or search for new talents for your company.

To learn more on why LinkedIn is a great place to promote your small business, check out this article from Wall Street Journal: http://www.wsj.com/articles/why-small-businesses-are-getting-linkedin-wrong-1453690978

Top tips for welcoming and sending off employees

Many entrepreneurs start out as a single person business entity, but when their business grows this is now the point when they need to hire employees. Hiring more employees is beneficial as it makes your work easier and quicker. However, this move requires one special skill – effective employee management.

Perth NewsAn effective businessman understands how to organise his or her company. He or she understands what the job is, the type of individual that would fit the job and the company, knows how to empower the employee to do the job, and treating employees with respect. In other words, order is one of the most basic elements of effective employee management.

Organising your employees is as important as organising your files and documents. If you keep information current and easily accessed about your employees and their tasks, you have the start of an effective employee management system.

Strong employee management is important not only to big businesses, but more especially to small firms. Small businesses must be more effective, because the affect a single person has on a small company is greater than the affect a single person may have on a larger company.

One of the most difficult management problems businessmen faces is welcoming new employees and sending off workers. If you have the same problem with your employees, you should check out an article by Peter Forbes at WA Today.

You can read the full article right here: http://www.watoday.com.au/small-business/managing/top-tips-for-welcoming-and-sending-off-employees-20150624-ghwvfv.html