Why Small Businesses Are Getting LinkedIn Wrong
Of all the social media platforms out there, LinkedIn stands as one of the best ones to promote businesses online. This social media platform may not be as extremely popular compared to Facebook and Twitter, but that does not mean that LinkedIn is an inferior network.
The primary purpose of LinkedIn is to provide businesses a better social media platform to market or run their businesses on. So if you have a business, even though it is small, you can also take advantage of this networking site as it has features that are made and integrated for small businesses. In other words, there is no doubt that LinkedIn can be of great help in boosting your business’ popularity online.
Using LinkedIn to promote your small business can be advantageous, but keep in mind that there are some things you need to consider. Firstly, make sure that you stay fresh and current; keep your profile updated.
Another great feature of LinkedIn where your small business can take advantage of is that you start groups and create Q & A sessions. Hence you can interact with your fellow businessmen or search for new talents for your company.
To learn more on why LinkedIn is a great place to promote your small business, check out this article from Wall Street Journal: http://www.wsj.com/articles/why-small-businesses-are-getting-linkedin-wrong-1453690978
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